AEO for local businesses · Italy and Spain
Does your business show up when a customer asks AI?
Every day thousands of people ask ChatGPT and Gemini where to eat, stay or shop. TrustMetrics checks how AI sees your business, gives you a score and improves it, measuring the before and after every month.
Free, no strings attached. You get a report with your score.
Why doesn't my business show up in ChatGPT?
Most local businesses don't appear in ChatGPT and Gemini answers because the information AI finds online is thin, inconsistent or hard to verify.
People no longer search only on Google: they ask AI directly — "where's a good place to eat near here?" or "which hotel do you recommend downtown?". AI answers with two or three names. If yours isn't one of them, for that customer your business doesn't exist.
- AI doesn't read your storefront sign: it reads the data, reviews and sources that talk about you online.
- If your hours, address or descriptions are inconsistent across sources, AI picks a competitor it trusts more.
- Whoever shows up in the answers today takes the customers of whoever doesn't — and nobody notices.
The good news: it can be measured, and it can be fixed.
How does the TrustMetrics AEO audit work?
The TrustMetrics AEO audit works in three steps: we check how AI sees your business using real customer queries, we deliver a report with your score, and we fix what's missing while measuring results every month.
1 · Audit with real queries
We ask ChatGPT, Gemini, Claude and Perplexity what your customers would ask ("best restaurant near the cathedral", "family hotel in Valencia") and record whether you appear, what they say about you and which sources they cite.
2 · Report with your score
You receive the TrustMetrics score (0–100), your presence platform by platform, and the exact list of issues holding back your visibility, in plain language.
3 · Fixes and monthly measurement
We fix the data, sources and content AI uses to answer. Every month we repeat the queries and show you the before and after of your score.
What does the TrustMetrics score measure?
The TrustMetrics score (0–100) measures how visible and trustworthy your business is to AI: it combines your presence in the answers of four platforms, the accuracy of your data and the quality of the sources that talk about you.
TrustMetrics score
38
Before
71
After 3 months
Presence by platform
- ChatGPTPresent
- GeminiPartial
- ClaudeAbsent
- PerplexityPresent
Monthly evolution
Illustrative example of an audit report.
Frequently asked questions
What is AEO (Answer Engine Optimization)?
AEO (Answer Engine Optimization) is the practice of optimizing a business so it appears in the answers of AI assistants like ChatGPT, Gemini, Claude and Perplexity. While traditional SEO targets Google results, AEO works on data, sources and content so that AI cites your business when a customer asks for a recommendation.
What's the difference between AEO and SEO?
SEO gets you into a list of results on Google; AEO gets AI to name you directly in its answer. They're complementary: a solid SEO base helps, but AI picks two or three names per answer and uses its own criteria, such as data consistency and source trustworthiness. AEO optimizes exactly those criteria.
What does the free TrustMetrics audit measure?
The free audit measures whether your business appears in ChatGPT, Gemini, Claude and Perplexity answers using real customer queries, what AI says about you, which sources it uses and where the errors or gaps are. The result is a 0–100 score and a concrete list of things to fix.
How long does it take to see results?
The first measurable improvements usually arrive within 4–8 weeks of the fixes, because AI needs to reprocess the updated sources. That's why we measure the before and after every month: you see the real evolution of your score, not promises. No serious service can guarantee "ranking first" on a fixed schedule.
How much does TrustMetrics cost?
The audit is free and comes with no obligation. The correction plan with monthly tracking is a subscription service: the price depends on how much needs fixing and we state it in your audit report, before any commitment. No lock-in.
Which businesses does AEO work for?
AEO works for any local business customers look for through AI: bars, restaurants, pizzerias, hotels, B&Bs, shops, hair salons, gyms, professional practices and local services. If a customer could ask ChatGPT "where can I find a good…" in your city, AEO is relevant to you.
Does it work in my city?
Yes: TrustMetrics operates across all of Italy and Spain, from big cities to small towns. In fact, in smaller towns competition inside AI answers is lower, so showing up is often faster. The audit tells you exactly where you stand in your area.
Want to know how AI sees you?
Fill in the form: within 48 business hours you'll receive the free audit with your score.